Bagozzi, Richard P.

The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli, and Joseph R. Priester. - Berkshire. : Open University Press, 2002. - x, 222 p. : ill. ; 23 cm. - Applying social psychology .

0335207235 (hb) 0335207227 (pbk.)

2001056007


Consumption (Economics)--Social aspects.
Consumer behavior
Consumers--Psychology.

HB801 / .B267 2002

306.3
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