| 000 -LEADER |
|---|
| fixed length control field |
01601nam a22003254a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GrThPMO |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240427014500.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080314s2005 gr a 000 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9602866977 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
hzn100749 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrThPMO |
| Transcribing agency |
GrThPMO |
| Modifying agency |
GrThPMO |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.S22516 2005 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
HF5823.S22516 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
11028 |
| Personal name |
Samson, Harland E. |
| Title of a work |
Advertising planning & techniques. |
| Language of a work |
Ελληνικά |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Advertising planning & techniques. |
| Language of a work |
Ελληνικά. |
| 9 (RLIN) |
11028 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Διαφήμιση : |
| Remainder of title |
προγραμματισμός & τεχνικές / |
| Statement of responsibility, etc. |
Harland E. Samson, William T. Price ; επιμέλεια ελληνικής έκδοσης, Νίκος Σαρρής ; μετάφραση, Μαρία Ταλαντοπούλου. |
| 246 2# - VARYING FORM OF TITLE |
|---|
| Display text |
Υπότιτλος εξωφύλλου: |
| Title proper/short title |
Σχεδιασμός & τεχνικές |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Περιστέρι : |
| Name of publisher, distributor, etc. |
Έλλην, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
190 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
28 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Μετάφραση του: Advertising planning & techniques, 3η έκδ. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
722 |
| Topical term or geographic name as entry element |
Advertising |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
145953 |
| Topical term or geographic name as entry element |
Διαφήμιση. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Σαρρής, Νίκος. |
| 9 (RLIN) |
22284 |
| 787 18 - OTHER RELATIONSHIP ENTRY |
|---|
| Main entry heading |
Samson, Harland E. |
| Place, publisher, and date of publication |
Περιστέρι : Έλλην, c1997. |
| Uniform title |
Advertising planning & techniques. |
| Title |
Διαφήμιση : |
| International Standard Book Number |
9602862637 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
71805 |
| Personal name |
Price, William Thomas. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων |
| Uniform Resource Identifier |
<a href="http://www3.lib.uom.gr/enrichment/retrieveRecIPAC.asp?ID=8882">http://www3.lib.uom.gr/enrichment/retrieveRecIPAC.asp?ID=8882</a> |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
10 |
| Source of classification or shelving scheme |
|
