Strategic marketing in tourism services / (Record no. 93351)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03577cam a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GrThPMO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240508015520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120621s2012 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780520704 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Language of cataloging | eng |
| Transcribing agency | BTCTA |
| Modifying agency | UKMGB |
| -- | YDXCP |
| -- | BWK |
| -- | YNK |
| -- | CDX |
| -- | NLE |
| -- | OCLCO |
| -- | BWX |
| -- | FXN |
| -- | GrThPMO |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | S686 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Call number | G155.A1S686 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing in tourism services / |
| Statement of responsibility, etc. | edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Bingley, UK : |
| Name of publisher, distributor, etc. | Emerald Group Pub. Ltd., |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 377 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and Jo�ao Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana Mar�ia Camp�on Cerro, Jos�e Manuel Hern�andez Mogoll�on and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ram�on Ruf�in Moreno ... [et al.] -- Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao ... [et al.] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria Jo�ao Aib�eo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, Mar�ia-Eugenia Ruiz-Molina and Gloria Berenguer-Contr�i ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism |
| General subdivision | Marketing |
| 9 (RLIN) | 493 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 9 (RLIN) | 192 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Τσιότσου, Ροδούλα Η. |
| 9 (RLIN) | 189073 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5221 |
| Personal name | Goldsmith, Ronald Earl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | University of Macedonia Library | University of Macedonia Library | Desk | 15/11/2017 | 7 | 56.94 | 1 | G155.A1S686 2012 | 0013145625 | 08/07/2020 | 06/07/2020 | 1 | 26.00 | 15/11/2017 | Textbook (48 hours loan) | |||||
| Main Collection | University of Macedonia Library | University of Macedonia Library | Desk | 15/11/2017 | 7 | 56.94 | G155.A1S686 2012 | 0013145626 | 15/11/2017 | 2 | 26.00 | 15/11/2017 | Textbook (48 hours loan) |
