Lightning strategies for innovation : how the world's best firms create new products / Willard I. Zangwill.

By: Zangwill, Willard IMaterial type: TextTextPublication details: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Description: xx, 359 p. : ill. ; 25 cmISBN: 002935675XSubject(s): New products | Technological innovations | Strategic planningDDC classification: 658.5/75 LOC classification: HF5415.153 | .Z36 1993
Contents:
Lightning overview -- Strategic impact -- Expertise and technological foundations -- Cultural foundations -- Managerial foundations : competitive benchmarking -- The planning foundation and risk management -- Creating a good plan -- The cost of fumbles -- How to get rid of fumbles -- The fickle customer -- The customer-first questions and customer research -- Flexibility produces sales -- The business strategy of the product -- Platforms, reuse, and modularity -- Concurrent engineering : the concept -- Concurrent engineering and the contract book -- Scheduling -- Toward the future with several powerful techniques and methods -- Implementing continuous improvement -- Action plan.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection HF5415.153.Z36 1993 (Browse shelf (Opens below)) 1 Available 0013018532

Includes bibliographical references (p. 331 -340) and index.

Lightning overview -- Strategic impact -- Expertise and technological foundations -- Cultural foundations -- Managerial foundations : competitive benchmarking -- The planning foundation and risk management -- Creating a good plan -- The cost of fumbles -- How to get rid of fumbles -- The fickle customer -- The customer-first questions and customer research -- Flexibility produces sales -- The business strategy of the product -- Platforms, reuse, and modularity -- Concurrent engineering : the concept -- Concurrent engineering and the contract book -- Scheduling -- Toward the future with several powerful techniques and methods -- Implementing continuous improvement -- Action plan.

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