Multicultural public relations : a social-interpretive approach / Stephen P. Banks.

By: Banks, Stephen PMaterial type: TextTextSeries: Communicating effectively in multicultural contexts ; 4.Publication details: Thousand Oaks : Sage Publications, c1995Description: x, 141 p. : ill. ; 23 cmISBN: 0803948409 (acid-free paper); 0803948417 (pbk. : acid-free paper)Subject(s): Intercultural communication | Multiculturalism | Public relationsDDC classification: 659.2 LOC classification: HM263 | .B323 1995
Contents:
1. Culture, Diversity, and Public Relations. Changing Populations.Culture and Multiculturalism. Reframing Diversity. Defining PublicRelations -- 2. A Theory for Multicultural Public Relations. The Needfor Theory. The Nature of Public Relations Communication. ASocial-Interpretive Communication Theory -- 3. Communicating WithMulticultural Internal Publics. The Nature of Internal Publics.Valuing, Managing, and Communicating. Building Multicultural Teams.Making and Communicating Decisions. Managing Conflict Episodes. Rewardsand Diversity -- 4. Multicultural Community Relations. Varieties ofCommunity Relations. Cultural Diversity and Community Relations.Community Relations as Genuine Dialogue -- 5. Communicating WithMulticultural Activists. The Nature of Activist Publics. SituationalFactors: Disasters, Crises, and Issues. Establishing Dialogue WithMulticultural Activists -- 6. Cultural Diversity in InternationalPublic Relations. Balancing Diversity and Uniformity.
Other editions: Banks, Stephen P. Multicultural public relations :
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection HM263.B323 1995 (Browse shelf (Opens below)) 1 Available 0013056648

Includes bibliographical references (p. 125-136) and index.

1. Culture, Diversity, and Public Relations. Changing Populations.Culture and Multiculturalism. Reframing Diversity. Defining PublicRelations -- 2. A Theory for Multicultural Public Relations. The Needfor Theory. The Nature of Public Relations Communication. ASocial-Interpretive Communication Theory -- 3. Communicating WithMulticultural Internal Publics. The Nature of Internal Publics.Valuing, Managing, and Communicating. Building Multicultural Teams.Making and Communicating Decisions. Managing Conflict Episodes. Rewardsand Diversity -- 4. Multicultural Community Relations. Varieties ofCommunity Relations. Cultural Diversity and Community Relations.Community Relations as Genuine Dialogue -- 5. Communicating WithMulticultural Activists. The Nature of Activist Publics. SituationalFactors: Disasters, Crises, and Issues. Establishing Dialogue WithMulticultural Activists -- 6. Cultural Diversity in InternationalPublic Relations. Balancing Diversity and Uniformity.

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