Fallstudien zum Innovations-marketing / herausgegeben von Volker Trommsdorff ; shriftleitung Harald R"uggeberg ; unter Mitarbeit von Vittoria von Gizycki...[et al.].
Material type: TextPublication details: M"unchen : Verlag Vahlen, c1995Description: x, 238 p. : ill., 25 cmISBN: 3800617994Subject(s): New products -- Management | Production planning | Product management | Strategic planning | Technological innovations | Marketing -- GermanyItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.153F42 1995 (Browse shelf (Opens below)) | 1 | Available | 0013143441 |
Includes bibliographical references.
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