The marketing book / edited by Michael J. Baker.

Contributor(s): Chartered Institute of Marketing | Baker, Michael J, 1935-Material type: TextTextSeries: Marketing series (London, England)Publication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1991Edition: 2nd edDescription: xxviii, 529 p. : fig., tabl. ; 25 cmISBN: 0750600233Subject(s): Marketing
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A)
Main Collection HF5415 .M375 1991 (Browse shelf (Opens below)) 1 Available 0013052680
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A)
Main Collection HF5415 .M375 1991 (Browse shelf (Opens below)) 2 Available 0013052679

Includes bibliographical references and index.

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