The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli, and Joseph R. Priester.

By: Bagozzi, Richard PContributor(s): Gurhan-Canli, Zeynep, 1968- | Priester, Joseph R, 1960-Material type: TextTextSeries: Applying social psychologyPublication details: Berkshire. : Open University Press, 2002Description: x, 222 p. : ill. ; 23 cmISBN: 0335207235 (hb); 0335207227 (pbk.)Subject(s): Consumption (Economics) -- Social aspects | Consumer behavior | Consumers -- PsychologyDDC classification: 306.3 LOC classification: HB801 | .B267 2002Online resources: Publisher description | Contributor biographical information | Table of contents
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A)
Main Collection HB801.B267 2002 (Browse shelf (Opens below)) 1 Available 0013089878

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