Advertising management / Jaishri Jethwaney, Shruti Jain.
Material type:
TextPublication details: New Delhi : Oxford University Press, 2006Description: xii, 716 p., [8p. of plates] : ill. ; 24 cmISBN: 0195678435; 9780195678437Subject(s): Advertising -- Management | Advertising -- IndiaLOC classification: HF5823 | .J48 2006Online resources: Publisher description | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5823.J48 2006 (Browse shelf (Opens below)) | 1 | Available | 0013107132 | |
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University of Macedonia Library Desk | Multiple Items | HF5823.J48 2006 (Browse shelf (Opens below)) | 2 | Available | 0013112290 |
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| HF5823.B38716 2018 Διαφήμιση και προώθηση : ολοκληρωμένη επικοινωνία μάρκετινγκ / | HF5823.B38716 2018 Διαφήμιση και προώθηση : ολοκληρωμένη επικοινωνία μάρκετινγκ / | HF5823.J4316 1997 Διαφήμιση / | HF5823.J48 2006 Advertising management / | HF5823.S22516 2005 Διαφήμιση : προγραμματισμός & τεχνικές / | HF6146.I58A385 2006 Advertising now, online / | HF6146.I58P455 2005 Διαφήμιση και μάρκετινγκ στο διαδίκτυο / |
Includes bibliographical references and index.
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising -- Annexure I: The code for self regulation in advertising -- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.
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