Advertising now, online / ed. Julius Wiedemann.
Material type:
TextLanguage: English, French, German Publication details: Hong Kong : Taschen, [2006?]Description: 448 p. : chiefly col. ill. ; 26 cm. + 1 videodisc (4 3/4 in.)ISBN: 3822849561; 9783822849569Other title: AdvertisingNow.onlineSubject(s): Internet advertising | Advertising campaigns | World Wide Web| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF6146.I58A385 2006 (Browse shelf (Opens below)) | 1 | Available | 0013109112 | |
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Book
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University of Macedonia Library Desk | Multiple Items | HF6146.I58A385 2006 (Browse shelf (Opens below)) | 2 | Available | 0013099717 | |
CD-ROM
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University of Macedonia Library Desk | CD-ROM | HF6146.I58A385 2006 (Browse shelf (Opens below)) | 1 suppl. | Available | 0013112603 |
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| HF5823.J4316 1997 Διαφήμιση / | HF5823.J48 2006 Advertising management / | HF5823.S22516 2005 Διαφήμιση : προγραμματισμός & τεχνικές / | HF6146.I58A385 2006 Advertising now, online / | HF6146.I58P455 2005 Διαφήμιση και μάρκετινγκ στο διαδίκτυο / | HG173.B7616 2022 Εισαγωγή στη χρηματοοικονομική οικονομετρία / Chris Brooks ; επιστημονική επιμέλεια Θεόδωρος Παναγιωτίδης ; μετάφραση Ανδρέας Σοκοδήμος. | HG173.K387 2019 Παγκοσμιοποίηση, κρίση, μεταρρύθμιση (;) : μια διερεύνηση της εξέλιξης του χρηματοπιστωτικού συστήματος υπό το πρίσμα της πολιτικής οικονομίας / |
"This second installment in TASCHEN's advertising series joins Advertising now! Print and the forthcoming Advertising Now! Films ..."--Cover.
Includes indexes of agencies and clients.
Accompanying DVD contains selections from the interactive advertisements featured in the book.
ESSAYS. Introduction / Bob Greenberg -- Leading an online agency : interview with Matt Freeman -- The death of advertising as we know it / Johan Tesch -- Online brand building / Lars Hemming Jorgensen -- Changes, changes, changes / Daniel Solana -- Advertising is dead, long live advertising! / Mike John Otto -- Ideas are the core business : interview with Jan Leth -- Lots in confessions today / PJ Pereira -- The new artist / Ricardo Figueira. CHAPTERS. Food & beverage -- Media -- Miscellaneous -- Service & retailers --Sports & games -- Technology & games -- Transport -- Index (Agencies) -- Index (Clients) -- DVD contents.
Text in English, French, and German.
System requirements for accompanying material: DVD-drive.
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