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Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.

By: Material type: TextTextSeries: Studies in communication, media, and public opinionPublication details: Chicago : University of Chicago Press, 2006.Description: xvi, 280 p. : ill. ; 24 cmISBN:
  • 0226069885 (cloth : alk. paper)
  • 0226069893 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 324.7/3 22
LOC classification:
  • JA74.5 .B69 2006
Online resources:
Contents:
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) Main Collection JA74.5.B69 2006 (Browse shelf(Opens below)) 1 Long Overdue (Lost) Checked out 17/12/2019 0013099989

Includes bibliographical references (p. [251]-271) and index.

Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.

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