Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.
Material type:
TextPublication details: New York : Harper & Row, c1983Description: xx, 875 p. : ill. ; 25 cmISBN: 0060440767Subject(s): Marketing -- Decision making -- Mathematical models | Marketing Decision making Mathematical modelsDDC classification: 658.8/02 LOC classification: HF5415.135 | .L54 1983
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.135.L54 1983 (Browse shelf (Opens below)) | 1 | Lost | 0011713085 |
Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
Includes indexes.
Bibliography: p. 809-858.
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