Mail and internet surveys : the tailored design method / Don A. Dillman.
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TextPublication details: Hoboken, N.J. : Wiley, c2007Edition: 2nd ed., 2007 update with new internet, visual, and mixed-mode guideDescription: xviii, 523 p. : ill., chart ; 25 cmISBN: 047003856X; 9780470038567Subject(s): Social surveys | QuestionnairesDDC classification: 300.72/3 LOC classification: HM538 | .D55 2007Online resources: Table of contents only | Publisher description | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HM538.D55 2007 (Browse shelf (Opens below)) | 1 | Available | 0013109294 |
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Includes bibliographical references (p. 435-446) and index.
I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
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