Tourism and hospitality marketing : a global perspective / Simon Hudson.
Material type:
TextPublication details: London, England : SAGE, 2008Description: xv, 467 p. : ill., maps ; 23 cmISBN: 9781412946872 (pbk.); 9781412946865 (hbk.)Subject(s): Tourism -- Marketing | Hospitality industry -- MarketingDDC classification: 338.47910688 LOC classification: G155.A1 | H83 2008| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | G155.A1H83 2008 (Browse shelf (Opens below)) | 1 | Available | 0013115427 | |
|
Book
|
University of Macedonia Library Desk | Multiple Items | G155.A1H83 2008 (Browse shelf (Opens below)) | 2 | Available | 0013113150 |
Browsing University of Macedonia Library shelves, Shelving location: Desk, Collection: Multiple Items Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| E902.K357 2008 Η αμερικανική εξωτερική πολιτική και η συντηρητική αντεπανάσταση : ο Μπούς, η τρομοκρατία, το Ιράκ και το Ισλάμ / | G155.A1H64716 2003 Τουριστικό μάρκετινγκ / | G155.A1H64716 2003 Τουριστικό μάρκετινγκ / | G155.A1H83 2008 Tourism and hospitality marketing : a global perspective / | G155.A1M475 2001 Marketing in travel and tourism / | G155.A1M475316 2004 Τουριστικό μάρκετινγκ για βιώσιμη ανάπτυξη / | G155.A1P75955 2006 Progress in tourism marketing / |
Includes bibliographical references and index.
1. The global tourism marketing environment -- 2. Consumer behaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
"With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations. "Tourism and Hospitality Marketing" is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources." -- Cover.
There are no comments on this title.