Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.
Material type: TextPublication details: New York, NY : Penguin Books, 2009.Edition: Rev. and expanded edDescription: viii, 312 p. : ill. ; 22 cmISBN:- 9780143115267 (pbk.)
- 9780300122237 (hbk.)
- 330.01/9 22
- HB74.P8 T53 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HB74.P8T53 2009 (Browse shelf(Opens below)) | 1 | Available | 0013126985 |
First published in the United States by Yale University Press, 2008.
Includes bibliographical references (p. 281-302) and index.
Introduction -- 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice architecture -- 6. Save more tomorrow -- 7. Naïve investing -- 8. Credit markets -- 9. Privatizing social security : smorgasbord style -- 10. Prescription drugs : Part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- 19. Bonus chapter : twenty more nudges -- Postscript : November 2008.
Nudge is about choices - how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture" can successfully nudge people towards the best decisions without restricting their freedom of choice.
There are no comments on this title.