Is a donor in hand better than two in the bush? : evidence from a natural field experiment / Craig E. Landry ... [et al.]
Material type:
TextSeries: Working paper series (National Bureau of Economic Research) ; no. 14319.Publication details: Cambridge, Mass. : National Bureau of Economic Research, 2008Description: 46 p. : ill. ; 22 cmSubject(s): Charities -- Econometric modelsLOC classification: HB1 | .N38 no. 14319Online resources: Click here to access online Summary: This study develops theory and conducts an experiment to provide an understanding of why people initially give to charities, why they remain committed to the cause, and what factors attenuate these influences. Using an experimental design that links donations across distinct treatments separated in time, we present several insights. For example, we find that previous donors are more likely to give, and contribute more, than donors asked to contribute for the first time. Yet, how these previous donors were acquired is critical: agents who are initially attracted by signals of charitable quality transmitted via an economic mechanism are much more likely to continue giving than agents who were initially attracted by non-mechanism factors.
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University of Macedonia Library Βιβλιοστάσιο Β (Stack Room B) | Research Papers | HB1.N38 no. 14319 (Browse shelf (Opens below)) | 1 | Available | 0013115766 |
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Includes bibliographical references (p. 32-34).
This study develops theory and conducts an experiment to provide an understanding of why people initially give to charities, why they remain committed to the cause, and what factors attenuate these influences. Using an experimental design that links donations across distinct treatments separated in time, we present several insights. For example, we find that previous donors are more likely to give, and contribute more, than donors asked to contribute for the first time. Yet, how these previous donors were acquired is critical: agents who are initially attracted by signals of charitable quality transmitted via an economic mechanism are much more likely to continue giving than agents who were initially attracted by non-mechanism factors.
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