Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.
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TextPublication details: Walnut Creek, CA : Left Coast Press, c2007Description: 368 p. : ill. ; 23 cmISBN: 9781598740905 (hardback : alk. paper); 1598740903 (hardback : alk. paper); 9781598740912 (pbk. : alk. paper); 1598740911 (pbk. : alk. paper)Subject(s): Business anthropology -- Research | Consumers -- Research | Anthropology -- MethodologyDDC classification: 658.8/34 LOC classification: GN450.8 | .S86 2007| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | GN450.8.S86 2007 (Browse shelf (Opens below)) | 1 | Available | 0013128161 |
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| GN449.8.G616 2003 Το αίνιγμα του δώρου / | GN450.S63 1986 The Social life of things : commodities in cultural perspective / | GN450.8.H36 2014 Handbook of anthropology in business / | GN450.8.S86 2007 Doing anthropology in consumer research / | GN451.L3816 1977 Άγρια σκέψη / | GN451.L3816 1977 Άγρια σκέψη / | GN451.L3816 1977 Άγρια σκέψη / |
Includes bibliographical references (p. 329-357) and index.
Part I. Introduction -- Anthropologists and anthropology in consumer research -- What does cultural analysis mean? -- Framing cultural questions: what is coffee in Benton Harbor or Bangkok? -- Part II. Engaging approaches -- The ordinary matters: making anthropology audible / Donald D. Stull -- Apposite anthropology and the elasticity of ethnography / John F. Sherry, Jr. -- The social life of metaphors: have we become our computers? -- Finding ourselves in images: a semiotic excursion -- Contextualizing emotion: when do boredom, paranoia, and "being strong" become emotions? -- Diagnosing conversational details -- Part III. Engaging entanglements -- Entagled / Russell Belk -- Reflexivity and visual media: entanglements as a productive field / Vilma Santiago-Irizarry and Frederic W. Gleach -- Anthropology and consumer segmentation: the terrain of race and ethnicity -- Ethnographic video in consumer research: fulfilling the promise? -- Photographs, ethics, and exoticization in/of practice -- Part IV. Engaging one another.
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