Techniques of persuasion : from propaganda to brainwashing / J.A.C. Brown.
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TextPublication details: Baltimore, MD : Penguin Books, 1963Description: 325 p. ; 18 cmSubject(s): Persuasion (Psychology)DDC classification: 301.152 LOC classification: BF637.P4 | B7 1963| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | BF637.P4B7 1963 (Browse shelf (Opens below)) | 1 | Available | 0013129652 |
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| BF637.N66W34 1999 Body language / | BF637.N66W3416 2000 Η γλώσσα του σώματος : με τη μέθοδο της αυτοδιδασκαλίας / | BF637.P36C656 2018 The complete handbook of coaching / | BF637.P4B7 1963 Techniques of persuasion : from propaganda to brainwashing / | BF637.P4L48 2003 The power of persuasion : how we're bought and sold / | BF637.P4V58 2007 Hypnotic writing : how to seduce and persuade customers with only your words / | BF637.P74S74513 2008 Privacy : a manifesto / |
Includes bibliographical references (p. 319-321) and index.
1. Propaganda and communications -- 2. The formation of attitudes -- 3. The changing of attitudes -- 4. Psychological warfare -- 5. Political propaganda -- 6. Propaganda and the mass media -- 7. Advertising and industry -- 8. Scientific mind-changing -- 9. The nature of religious conversion -- 10. Confessions and indoctrination -- 11. Brainwashing -- 12. Conclusions.
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