Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.
Material type: TextPublisher: Indianapolis, IN : John Wiley & Sons, [2014]Publisher: c2014Description: xxx, 690 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118373439 (pbk)Subject(s): Microsoft Excel (Computer file) | Marketing research -- Data processing | Electronic spreadsheetsDDC classification: 658.80072 LOC classification: HF5415.2 | .W56 2014Online resources: Companion website with downloadable Excel files used in this book.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.W56 2014 (Browse shelf (Opens below)) | 1 | Checked out | 30/09/2024 | 0013143044 |
Includes index.
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