The handbook of managing and marketing tourism experiences / edited by Marios Sotiriadis, University of South Africa, Pretoria, South Africa, Dogan Gursoy, Washington State University, Pullman, WA., USA.
Material type:
TextPublisher: Bingley, United Kingdom : Emerald Group Publishing Limited, 2016Edition: First editionDescription: xxix, 548 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781786352903; 1786352907Subject(s): Tourism -- Marketing | Tourism -- ManagementDDC classification: 330 LOC classification: G155.A1 | H3515 2016Summary: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
Textbook (48 hours loan)
|
University of Macedonia Library Desk | Main Collection | G155.A1H3515 2016 (Browse shelf (Opens below)) | 1 | Available | 0013144936 | ||
|
Textbook (48 hours loan)
|
University of Macedonia Library Desk | Main Collection | G155.A1H3515 2016 (Browse shelf (Opens below)) | 2 | Available | 0013145623 |
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.
There are no comments on this title.