Destination marketing / Steven Pike.
Material type: TextPublisher: London : Routledge, 2016Edition: Second editionDescription: xx, 344 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138912915 (hdk); 9781138912908 (pbk)Subject(s): Tourism -- MarketingDDC classification: 910.68/8 LOC classification: G155.A1 | .P544 2016Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Course reserves |
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Textbook (48 hours loan) | University of Macedonia Library Desk | Main Collection | G155.A1.P544 2016 (Browse shelf (Opens below)) | 1 | Available | 0013145617 |
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G155.A1M665 2013 Marketing and managing tourism destinations / | G155.A1M665 2013 Marketing and managing tourism destinations / | G155.A1N53 2005 Niche tourism : contemporary issues, trends and cases / | G155.A1.P544 2016 Destination marketing / | G155.A1S594 2012 Tourism supply chain management / | G155.A1S686 2012 Strategic marketing in tourism services / | G155.A1S686 2012 Strategic marketing in tourism services / |
Includes bibliographical references and index.
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