Tools and techniques for implementing international e-trading tactics for competitive advantage / Yurdagul Meral, Istanbul Medipol University, Turkey.
Material type:
TextSeries: Publisher: Hershey, PA : IGI Global, [2020]Description: xiv, 395 pages ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781799800354; 9781799800361Subject(s): Electronic commerce | Strategic planning | Personnel managementDDC classification: 658.8/72 LOC classification: HF5548.32 | .T66 2020Summary: "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- Provided by publisher.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Oversized | HF5548.32.T66 2020 (Browse shelf (Opens below)) | 1 | Available | 0013153452 |
Includes bibliographical references and index.
"This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- Provided by publisher.
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