Μάρκετινγκ : στρατηγική προσέγγιση / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy ; γενική επιμέλεια, πρόλογος Βικτώρια Μπέλλου ; επιμέλεια ενοτήτων Ελένη Μαυραγάνη ; επιμέλεια μελετών περίπτωσης (case studies) Ιωάννης Πολλάλης.

By: Perreault, William D., JrContributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D., Jr. Essentials of marketing. Ελληνικά | Μπέλλου, Βικτωρία | Μαυραγάνη, Ελένη | Πολλάλης, Γιάννης ΑMaterial type: TextTextLanguage: Greek, Modern (1453- ) Original language: English Series: Βιβλιοθήκη διοίκησης επιχειρήσεων/ οικονομικών επιστημώνPublication details: Nicosia : Broken Hill, c2022Description: 934 σ. : εικ. ; 29 εκISBN: 9789925588800Uniform titles: Essentials of marketing. Ελληνικά Subject(s): Marketing | ΜάρκετινγκLOC classification: HF5415 | .M37816 2022
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Μετάφραση του: Essentials of marketing: a marketing strategy planning approach. 17η έκδ.

ΚΒ112690433

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