Gendered marketing / Pauline Maclaran, Andreas Chatzidakis.

By:

Maclaran, Pauline

Contributor(s):

Chatzidakis, Andreas

Material type: Text

TextSeries: Gendered managementPublisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2022]Description: vi, 158 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781839108815

Subject(s):

Marketing -- Social aspects
Marketing -- Sex differences
Feminist theory
Consumer behavior

LOC classification:

HF5414 .M32 2022

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A)	Main Collection	HF5414.M32 2022 (Browse shelf(Opens below))	1	Available		0013156508

Includes bibliographical references (pages 131-153) and index.

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