Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.
Material type:
TextSeries: Studies in communication, media, and public opinionPublication details: Chicago : University of Chicago Press, 2006Description: xvi, 280 p. : ill. ; 24 cmISBN: 0226069885 (cloth : alk. paper); 0226069893 (pbk. : alk. paper)Subject(s): Political psychology | Advertising, Political | Communication in politics | Persuasion (Psychology) | Emotions and cognitionDDC classification: 324.7/3 LOC classification: JA74.5 | .B69 2006Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | JA74.5.B69 2006 (Browse shelf (Opens below)) | 1 | Long Overdue (Lost) Checked out | 17/12/2019 | 0013099989 |
Includes bibliographical references (p. [251]-271) and index.
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
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