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		The customer-driven company : moving from talk to action / Richard C. Whiteley. by Whiteley, Richard C. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley, c1991Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.W56 1991 (1). Place hold Add to cart (remove)
		Net gain : expanding markets through virtual communities / JohnHagel III, Arthur G. Armstrong. by Hagel, John \| Armstrong, Arthur. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1997Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1265.H34 1997 (1). Place hold Add to cart (remove)
		Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra. by Vavra, Terry G. Edition: Rev. and updated.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin Professional Pub., c1995Other title: After marketing.Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.V38 1995 (1). Place hold Add to cart (remove)
		The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by Peppers, Don \| Rogers, Martha, Ph.D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency Doubleday, 1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.127.P47 1993 (1). Place hold Add to cart (remove)
		The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by Reichheld, Frederick F \| Teal, Thomas, 1937-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.R438 1996 (1). Place hold Add to cart (remove)
		The quest for loyalty : creating value through partnership / edited with an introduction by Frederick F. Reichheld ; foreword by Scott D. Cook. by Reichheld, Frederick F. Series: Harvard business review book series \| Harvard business review. Harvard business review book series \| Harvard business review bookMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.Q47 1996 (1). Place hold Add to cart (remove)
		Advances in relationship marketing / edited by Adrian Payne. by Payne, Adrian \| Cranfield School of Management. Series: Cranfield management research seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 1995Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.A35 1995 (1). Place hold Add to cart (remove)
		Customer connections : new strategies for growth / Robert E.Wayland, Paul M. Cole. by Wayland, Robert E. (Robert Edwin), 1946- \| Cole, Paul M. (Paul Michael), 1958-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1997Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.W39 1997 (1). Place hold Add to cart (remove)
		The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first / Harvey Thompson. by Thompson, Harvey. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2000Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.T484 2000 (1). Place hold Add to cart (remove)
		High performance sales organizations : achieving competitive advantage in the global marketplace / Darlene M. Coker ... [et al.]. by Coker, Darlene M. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2000Availability: Items available for loan: University of Macedonia LibraryCall number: HF5438.4.H54 2000 (1). Place hold Add to cart (remove)
		The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day. by Day, George S. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, c1999Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.13.D367 1999 (1). Place hold Add to cart (remove)
		Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson. by Johnson, Michael D. (Michael David) \| Gustafsson, Anders, 1964 May 3-. Series: University of Michigan Business School management seriesEdition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2000Online access: Table of Contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.335.J64 2000 (1). Place hold Add to cart (remove)
		The essential guide to knowledge management : e-business and CRM applications / Amrit Tiwana. by Tiwana, Amrit, 1974-. Series: Essential guide series (Prentice-Hall, inc.) \| Prentice Hall PTR essential guide seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2001Other title: Guide to knowledge management : e-business and CRM applications \| E-business and CRM applications.Availability: Items available for loan: University of Macedonia LibraryCall number: HD30.2.T498 2001 (1). Place hold Add to cart (remove)
		Customer-centric product definition : the key to great product development / Sheila Mello. by Mello, Sheila, 1943-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2002Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: TS171.4.M45 2002 (1). Place hold Add to cart (remove)
		Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. by Reichheld, Frederick F. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2001Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.525.R45 2001 (1). Place hold Add to cart (remove)
		Customer.Community : unleashing the power of your customer base / Drew Banks, Kim Daus ; foreword by Scott Cook ; afterword by Michael Lowestein. by Banks, Drew, 1961- \| Daus, Kim. Series: Jossey-Bass business & management seriesEdition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass c2002Other title: Customer. Community.Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.B363 2002 (1). Place hold Add to cart (remove)
		Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna. by McKenna, Regis. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2002Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.5.M3855 2002 (1). Place hold Add to cart (remove)
		How to win customers in the digital world : total action or fatal inaction / Peter Vervest and Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron, and Thomas Weesing. by Vervest, Peter \| Dunn, Al, 1945-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin : Springer-Verlag, c2000Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1265.V47 2000 (1). Place hold Add to cart (remove)

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