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Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

by Barabba, Vincent P, 1934- | Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1991Availability: Items available for loan: University of Macedonia LibraryCall number: HD30.23.B358 1991 (1).

Marketing research : an applied orientation / Naresh Malhotra.

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: No items available : Lost (1).

The marketing research process / Margaret Crimp.

by Crimp, Margaret.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Prentice Hall, 1990Availability: No items available : Lost (1).

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Series: McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore : McGraw-Hill, c1991Availability: No items available : Checked out (1).

Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.

by Tull, Donald S | Hawkins, Del I.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan, 1993Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.T83 1993 (1). Lost (1).

Integrated marketing : making marketing work in industrial and business-to-business companies / Richard N. Skinner.

by Skinner, Richard N.

Series: McGraw-Hill marketing for professionals | Marketing for professionals | McGraw-Hill marketing for professionals seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c1994Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1263.S57 1994 (1).

PC-gestutzte Datenanalyse mit Fallstudien aus der Markfors Chung / von Thomas Bausch und Otto Opitz.

by Bausch, Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Munchen : Vahlen, 1993Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.3.B322 1993 (1).

Promotional decision making : practice and theory : a study in marketing management / Patrick J. Robinson, David J. Luck.

by Robinson, Patrick J | Luck, David Johnston | Marketing Science Institute.

Series: McGraw-Hill Marketing Science Institute seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1964Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.3.R6 1964 (1).

Μάρκετινγκ έρευνα αγοράς : πρακτικός οδηγός ερευνών μάρκετινγκ / George Breen, A. B. Blankenship. ; μετάφραση επιμέλεια Χρήστος Πετρόπουλος.

by Breen, George Edward, 1911- | Blankenship, Albert Breneman, 1914- | Πετρόπουλος, Χρήστος.

Series: Διοίκηση των επιχειρήσεων ; 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Τυροβόλας, 1984Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.B6713 1984 (2).

Project feasibility analysis : a guide to profitable new ventures / David S. Clifton, Jr., David E. Fyffe.

by Clifton, David S | Fyffe, David E [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1977Availability: Items available for loan: University of Macedonia LibraryCall number: HD47.5.C57 1977 (1).

Research for marketing decisions / Paul E. Green, Donald S. Tull

by Green, Paul E | Tull, Donald S.

Series: Prentice-Hall international series in managementEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1978Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.G68 1978 (1).

Συμπεριφορά του καταναλωτή / Νικόλαου Μελ. Εξαδάκτυλου.

by Εξαδάκτυλος, Νικόλαος Μελ.

Edition: 2η έκδ.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Εκδόσεις Έλλην, 1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32E47 1996 (1).

Σημειώσεις μάρκετινγκ κατά τις φροντιστηριακές παραδόσεις : (θεωρητικές και πρακτικές προσεγγίσεις) / Μάρως Βλαχοπούλου.

by Βλαχοπούλου, Μάρω | Ανώτατη Βιομηχανική Σχολή Θεσσαλονίκης.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Θεσσσαλονίκη Ανώτατη Βιομηχανική Σχολή Θεσσαλονίκης, 1988Other title: Ανωτάτη Βιομηχανική Σχολή Θεσσαλονίκης..Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.B53 1988 (1).

Εισαγωγή στα συστήματα πληροφοριών και την έρευνα στο σύγχρονο μάρκετινγκ / Χρήστος Πλιάκος.

by Πλιάκος, Χρήστος | Οργανισμός Προώθησης Εξαγωγών (Ελλάδα) | Ινστιτούτο Εξαγωγικών Σπουδών.

Series: Ινστιτούτο Εξαγωγικών Σπουδών (Σειρά) ; 4Edition: 2η έκδ.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Ινστιτούτο Εξαγωγικών Σπουδών, 1989Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.13.P55 1989 (1).

Marketing research / David A. Aaker, George S. Day.

by Aaker, David A | Day, George S.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1990Availability: No items available : Lost (1).

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