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		Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A \| Bitner, Mary Jo. Series: McGraw-Hill series in marketingMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.Z45 1996 (1). Place hold Add to cart (remove)
		Services marketing / Christopher H. Lovelock. by Lovelock, Christopher H. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.13.L5883 1996 (1). Place hold Add to cart (remove)
		Μάρκετινγκ υπηρεσιών / Βασίλειος Π.Γαλάνης. by Γαλάνης, Βασίλειος Π. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Σταμούλης, 1995Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.122.G35 1995 (1). Place hold Add to cart (remove)
		Marketing planning for services / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm \| Payne, Adrian. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford, OX ; Boston : Butterworth-Heinemann, 1996Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.M388 1996 (1). Place hold Add to cart (remove)
		Services marketing : text and cases / Steve Baron and Kim Harris. by Baron, Steve \| Harris, Kim. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan, 1995Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.122.B37 1995 (1). Place hold Add to cart (remove)
		The marketing of services / Donald W. Cowell. by Cowell, Donald W. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann, 1984Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.122.C69 1984 (1). Place hold Add to cart (remove)
		Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors. by Swartz, Teresa A \| Iacobucci, Dawn. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.H36 2000 (1). Place hold Add to cart (remove)
		Service management and marketing : a customer relationship management approach / Christian Grönroos. by Grönroos, Christian, 1947-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : Wiley, c2000Online access: Table of Contents Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.G776 2000 (1). Place hold Add to cart (remove)
		Πως να πουλάτε υπηρεσίες / Harry Beckwith ; μετάφραση Βαρβάρα Μουζοπούλου ; επιμέλεια Αλίκη Φιλίππου. by Beckwith, Harry, 1949- \| Φιλίππου, Αλίκη. Series: Business/Management ; 16Edition: 1η έκδ.Material type: Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Κριτική, 2003Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.B42516 2003 (1). Place hold Add to cart (remove)
		Μάρκετινγκ υπηρεσιών / Σπύρος Γούναρης. by Γούναρης, Σπύρος. Edition: 1η έκδ.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Γέρακας : Rosili, c2003Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.G686 2003 (1). Place hold Add to cart (remove)
		Μάρκετινγκ υπηρεσιών / [ακαδημαϊκός υπεύθυνος της θεματικής ενότητας Ιωάννης Κεχαγιάς ; συγγραφή Κωνσταντίνος Λυμπερόπουλος, Άγγελος Παντουβάκης]. by Λυμπερόπουλος, Κωνσταντίνος X, 1946- \| Κεχαγιάς, Ιωάννης \| Ελληνικό Ανοικτό Πανεπιστήμιο. Σχολή Κοινωνικών Επιστημών \| Παντουβάκης, Άγγελος Μ. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Πάτρα : Ελληνικό Ανοικτό Πανεπιστήμιο, 2000Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.L967 2000 (1). Place hold Add to cart (remove)
		Μάρκετινγκ υπηρεσιών / Χρ. Κ. Αθανασούλης. by Αθανασούλης, Χρ. Κ. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Α. Σταμούλης, 1996- , c1997Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.A883 1997 (1). Place hold Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 1st european ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill/Irwin, c2006Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.S485 2008 (2). Place hold Add to cart (remove)
		Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H \| Wirtz, Jochen. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.13.L5883 2007 (1). Place hold Add to cart (remove)
		Service management and marketing : customer management in service competition / Christian Grönroos. by Grönroos, Christian, 1947-. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England : J. Wiley & Sons, c2007Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.G776 2007 (1). Place hold Add to cart (remove)
		Μάρκετινγκ υπηρεσιών / Σπύρος Γούναρης. by Γούναρης, Σπύρος. Edition: 2η έκδ.Material type: Text; Format: print ; Literary form: Not fiction Publication details: [χ.τ.] : Rosili, c2012Online access: Εξώφυλλο, οπισθόφυλλο, πίνακας περιεχομένων και πληροφορίες για το συγγραφέα Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.G686 2012 (1). Lost (1). Place hold Add to cart (remove)
		Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. by Wirtz, Jochen \| Chew, Patricia \| Lovelock, Christopher H. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Pearson Education South Asia Pte Ltd., 2012, c2013Availability: Items available for loan: University of Macedonia LibraryCall number: HD9980.5.W57 2012 (1). Place hold Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]. by Wilson, Alan, 1958-. Edition: 2nd European ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Maidenhead : McGraw-Hill Higher Education, c2012Availability: No items available : Checked out (1). Place hold Add to cart (remove)

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