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Incredible customer service : the final test / David Freemantle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, c1993
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.F727 1993.

Agile competitors and virtual organizations : strategies for enriching the customer / Steven L. Goldman, Roger N. Nagel, Kenneth Preiss. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1995
Availability: Items available for loan: University of Macedonia Library (1)Call number: HD41.G65 1995.

Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1990
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.Z45 1990.

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, c1996
Availability: Items available for loan: University of Macedonia Library (1)Call number: HD9980.5.Z45 1996.

Intelligent enterprise : a knowledge and service based paradigm for industry / James Brian Quinn ; foreword by Tom Peters. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992
Availability: Items available for loan: University of Macedonia Library (1)Call number: HD58.9.Q357 1992.

The customer-driven company : moving from talk to action / Richard C. Whiteley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1991
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.W56 1991.

Οι αρχές λειτουργίας των ηγετών της αγοράς : επιλέξτε τους πελάτες σας, περιορίστε την εστίασή σας, υπερισχύστε στην αγορά σας / Michael Treacy, Fred Wiersema ; μετάφραση Λήδα Μοσχονά. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Greek, Modern (1453- ) Original language: English
Publication details: Αθήνα : Γαλαίος, 1997
Availability: Items available for loan: University of Macedonia Library (1)Call number: HD41.T6716 1997.

Service breakthroughs : changing the rules of the game / James L. Heskett, W. Earl Sasser, Jr., Christopher W.L. Hart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.H43 1990.

Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra. by
Edition: Rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin Professional Pub., c1995
Other title:
  • After marketing
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.V38 1995.

Customers for life : how to turn that one-time buyer into a lifetime customer / Carl Sewell & Paul B. Brown. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Pocket Books, 1991
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.S49 1991.

Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.C527 1991.

Relationship marketing : successful strategies for the age of the customer / Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1991
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.M2616 1991.

The innovator's dilemma : when new technologies cause great firms to fail / Clayton M. Christensen. by Series: Management of innovation and change series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1997
Availability: Items available for loan: University of Macedonia Library (1)Call number: HD53.C49 1997.

The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c1999
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.15.P56 1999.

The brave new service strategy : aligning customer relationships, market strategies, and business structures / Barbara A. Gutek and Theresa Welsh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2000
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.G878 2000.

The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first / Harvey Thompson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.T484 2000.

Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Nicholas Brealey Publishing, 1999
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.5.V357 1999.

Developing a market orientation / Rohit Deshpandι, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online resources:
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.2D44 1999.

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