Cases for analysis in marketing / W. Wayne Talarzyk.
Material type: TextSeries: Dryden Press publications in marketingPublication details: Hinsdale, Ill. : Dryden Press, c1977Description: xiii, 300 p. : ill. ; 24 cmISBN: 0030190169Subject(s): Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .T325Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.T325 1977 (Browse shelf (Opens below)) | 1 | Available | 0013052698 |
"Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."
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