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Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

by Brace, Ian, 1949-.

Series: Market research in practice seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2004Online access: Table of contents | Front page, backside and table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.3.B683 2004 (2).

Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.

by Szwarc, Paul.

Series: Market research in practice seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2005Other title: Researching customer satisfaction and loyalty.Online access: Table of contents | Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.335.S98 2005 (1).

Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

by Keegan, Sheila.

Series: Market research in practice seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.K36 2009 (1).

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