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		Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindström with Patricia B. Seybold. by Lindström, Martin, 1970- \| Seybold, Patricia B. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7L55 2003 (1). Place hold Add to cart (remove)
		The essential brand book : over 100 techniques to increase brand value / Iain Ellwood. by Ellwood, Iain. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7E45 2002 (1). Place hold Add to cart (remove)
		Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7H345 2003 (1). Place hold Add to cart (remove)
		The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by Kapferer, Jean-Noël \| Kapferer, Jean-Noël. Strategic brand management. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2004Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7K37 2004 (1). Place hold Add to cart (remove)
		Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. by Haig, Matt. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7H346 2004 (1). Place hold Add to cart (remove)
		Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by Floor, Ko. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2006Online access: Table of contents only \| Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7F58 2006 (1). Place hold Add to cart (remove)
		Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. by Thomassen, Lars \| Lincoln, Keith \| Aconis, Anthony. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2006Online access: Table of contents \| Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HF5429.T439 2006 (1). Place hold Add to cart (remove)
		The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison \| Mullin, Roddy. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2008Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.126.W55 2008 (1). Place hold Add to cart (remove)
		Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen. by Lincoln, Keith \| Thomassen, Lars. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia : Kogan Page, 2009Online access: Contributor biographical information \| Table of contents only \| Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HF5429.L52275 2009 (1). Place hold Add to cart (remove)
		Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2005Online access: Table of contents \| Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7V357 2005 (1). Place hold Add to cart (remove)
		Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field. by Pringle, Hamish \| Field, Peter. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2008Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7P749 2008 (1). Place hold Add to cart (remove)
		Brand sense : how to build powerful brands through touch, taste, smell, sight, & sound / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2005Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7L548 2005 (1). Place hold Add to cart (remove)
		Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2011Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7H345 2011 (1). Place hold Add to cart (remove)
		Brand success : how the world's top 100 brands thrive and survive / Matt Haig. by Haig, Matt. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2011Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7H346 2011 (1). Place hold Add to cart (remove)
		The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. by Du Plessis, Erik. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2011Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.12615.D8 2011 (1). Place hold Add to cart (remove)

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