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The international handbook of market research techniques / edited by Robin J Birn.

by Birn, Robin | Market Research Society.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page in association with MRS, 2002Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.H284 2002 (1).

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindström with Patricia B. Seybold.

by Lindström, Martin, 1970- | Seybold, Patricia B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003Availability: Items available for loan: University of Macedonia LibraryCall number: HD69.B7L55 2003 (1).

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.

by Kaden, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2006Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.K24 2006 (1).

MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

by Kaden, Robert J | Linda, Gerald | Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.K245 2009 (1).

Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

by Keegan, Sheila.

Series: Market research in practice seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.2.K36 2009 (1).

Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou.

by Adamou, Betty [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Kogan Page Ltd, [2019]Availability: No items available : Checked out (1).

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