Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton.
Material type:
TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, Inc., 2006Edition: 2nd edDescription: xv, 411 p. : ill. ; 24 cmISBN: 0805853804 (clothbound : alk. paper); 0805853812 (pbk. : alk. paper)Subject(s): Public relations -- ManagementDDC classification: 659.2 LOC classification: HD59 | .A97 2006Online resources: Table of contents only | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HD59.A97 2006 (Browse shelf (Opens below)) | 1 | Available | 0013114371 |
Includes bibliographical references (p. 389-399) and index.
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