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		What's in a name? : advertising and the concept of brands / by John Philip Jones and Jan S. Slater. by Jones, John Philip \| Slater, Jan. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2003Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.J718 2003 (1). Place hold Add to cart (remove)
		Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by Kelley, Larry D, 1955- \| Jugenheimer, Donald W. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2004Availability: Items available for loan: University of Macedonia LibraryCall number: HF5826.5.K45 2004 (1). Place hold Add to cart (remove)
		Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R, 1960- \| Faber, Ronald J, 1948-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, NY. : M.E. Sharpe, c2005Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF6146.I58A39 2005 (1). Place hold Add to cart (remove)
		Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger. by Gulas, Charles S, 1962- \| Weinberger, Marc G. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5821.G87 2006 (1). Place hold Add to cart (remove)
		Advertising account planning : a practical guide / Larry D. Kelley and Donald W. Jugenheimer. by Kelley, Larry D, 1955- \| Jugenheimer, Donald W. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2006Online access: Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.K344 2006 (1). Place hold Add to cart (remove)