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		How advertising works : the role of research / edited by John Philip Jones. by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c1998Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.H58 1998 (1). Place hold Add to cart (remove)
		The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c1999Availability: Items available for loan: University of Macedonia LibraryCall number: HF5813.U6A635 1999 (1). Place hold Add to cart (remove)
		Advertising and popular culture / Jib Fowles. by Fowles, Jib. Series: Foundations of popular culture ; vol. 5. \| Sage series in popular cultureMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5805.F69 1996 (1). Place hold Add to cart (remove)
		Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c1998Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.127.M66 1998 (1). Place hold Add to cart (remove)
		How to use advertising to build strong brands / edited by John Philip Jones. by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c1999Availability: Items available for loan: University of Macedonia LibraryCall number: HF6161.B4H69 1999 (1). Place hold Add to cart (remove)
		International advertising : realities and myths / edited by John Philip Jones. by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2000Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.I59 2000 (1). Place hold Add to cart (remove)
		The ultimate secrets of advertising / by John Philip Jones. by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2002Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.J7174 2002 (1). Place hold Add to cart (remove)
		Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J, 1950-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.T273 2004 (1). Place hold Add to cart (remove)
		Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, c2005Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.127.M66 2005 (1). Place hold Add to cart (remove)
		Advertising and promotion : communicating brands / Chris Hackley. by Hackley, Christopher E. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : SAGE Publications, 2005Online access: Publisher description \| Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.H185 2005 (1). Place hold Add to cart (remove)
		The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. by Kaid, Lynda Lee \| Holtz-Bacha, Christina. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : SAGE Publications, c2006Other title: Handbook of political advertising.Online access: Table of contents \| Publisher description \| Contributor biographical information Availability: Items available for loan: University of Macedonia LibraryCall number: JF2112.A4S24 2006 (1). Place hold Add to cart (remove)
		The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler. by Tellis, Gerard J, 1950- \| Ambler, Tim. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : Sage Publications, 2007Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.S17 2007 (1). Place hold Add to cart (remove)
		Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow. by Altstiel, Tom \| Grow, Jean \| Altstiel, Tom. Advertising strategy. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, CA : SAGE, c2010Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.A758 2010 (1). Place hold Add to cart (remove)

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