Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2008Edition: 2nd edDescription: xxx, 511 p. : ill. ; 25 cmISBN: 9780787996918 (cloth)Subject(s): Museums -- Planning | Museums -- Marketing | Museum attendance | Museum financeDDC classification: 069.068/4 LOC classification: AM5 | .K68 2008Online resources: Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | AM5.K68 2008 (Browse shelf (Opens below)) | 1 | Available | 0013140689 |
Rev. ed. of: Museum strategy and marketing. c1998.
Includes bibliographical references and index.
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