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The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2003
Online resources:
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.32.O743 2003.

The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli, and Joseph R. Priester. by Series: Applying social psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkshire. : Open University Press, 2002
Availability: Items available for loan: University of Macedonia Library (1)Call number: HB801.B267 2002.

An integrative guide to consumer neuroscience / Sven Braeutigam and Peter Kenning. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, 2022
Availability: Items available for loan: University of Macedonia Library (1)Call number: HF5415.32.B734 2022.

Pages
European Union Digital Greece ESPA Default