Global communication : theories, stakeholders, and trends / Thomas L. McPhail.
Material type:
TextPublication details: Malden, MA : Blackwell, 2006Edition: 2nd edDescription: xiv, 357 p. : ill. ; 23 cmISBN: 9781405134279 (pbk.); 9781405134668 (hbk.)Subject(s): Communication, International | Communication -- International cooperationDDC classification: 302.2 LOC classification: P96.I5 | M37 2006| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | P96.I5M37 2006 (Browse shelf (Opens below)) | 1 | Available | 0013115233 |
Includes bibliographical references (p. [333]-339) and index.
1. Global communication -- 2. Development research traditions and global communication -- 3. American multimedia giants -- 4. Non-US stakeholders of global communications systems -- 5. Global issues, music, and MTV -- 6. CNN international : role, impact, and global competitors -- 7. The roles of global news agencies -- 8. Media in the Middle East and North Africa / Ralph Berengerer -- 9. The role of global advertising -- 10. The message : the role of international organizations -- 11. The medium : global technologies and organizations -- 12. The Internet : the new frontier -- 13. Summary and conclusions.
"Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media. This newly revised edition provides updates for all developments in media since 2002 most substantially for the war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems." -- Cover.
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