Digital strategies in a global market : navigating the fourth industrial revolution / Natalia Konina, editor.

Contributor(s): Konina, NataliaMaterial type: TextTextPublication details: Cham : Palgrave Macmillan, 2021Description: xxvi, 280 p. : ill. ; 21 cmISBN: 9783030582678; 9783030582692Subject(s): Strategic planning | Management | Information technology | Industrial revolution | Technological innovationsLOC classification: HD30.28 | .D54 2021
Contents:
Chapter 1. Digital strategy implementation in marketing: new performance and risks -- Chapter 2. Management by values in digital transformation -- Chapter 3. Strategies for creating value chains in the digital economy -- Chapter 4. The Evolution of Conglomerates in digital era: strategic identity to future performance -- Chapter 5. ICT and digital strategy: a new paradigm of corporate governance -- Chapter 6. Digital transformation strategy of oil and gas companies: managerial approach -- Chapter 7. Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies -- Chapter 8. Determining the effectiveness of digital marketing in transnational e-сommerce -- Chapter 9. Digital Platforms as Strategic Vector of the Global Agrobusiness Development -- Chapter 10. Retail business models in the era of digital transformation -- Chapter 11. Digital tools in marketing of global hotel companies -- Chapter 12. Digital transformation of business as a key driver for the strategic development of firms in the perfumery and cosmetic market of China -- Chapter 13. The use of global navigation satellite system in smart cities -- Chapter 14. The European Digital Single Market as a Tool for Global Governance -- Chapter 15. Strategizing the principles of advance in Digital Operations Management -- Chapter 16. Sourcing in modern strategies of key sectors of the economy.
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Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection 1 Available 0013155894

Chapter 1. Digital strategy implementation in marketing: new performance and risks -- Chapter 2. Management by values in digital transformation -- Chapter 3. Strategies for creating value chains in the digital economy -- Chapter 4. The Evolution of Conglomerates in digital era: strategic identity to future performance -- Chapter 5. ICT and digital strategy: a new paradigm of corporate governance -- Chapter 6. Digital transformation strategy of oil and gas companies: managerial approach -- Chapter 7. Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies -- Chapter 8. Determining the effectiveness of digital marketing in transnational e-сommerce -- Chapter 9. Digital Platforms as Strategic Vector of the Global Agrobusiness Development -- Chapter 10. Retail business models in the era of digital transformation -- Chapter 11. Digital tools in marketing of global hotel companies -- Chapter 12. Digital transformation of business as a key driver for the strategic development of firms in the perfumery and cosmetic market of China -- Chapter 13. The use of global navigation satellite system in smart cities -- Chapter 14. The European Digital Single Market as a Tool for Global Governance -- Chapter 15. Strategizing the principles of advance in Digital Operations Management -- Chapter 16. Sourcing in modern strategies of key sectors of the economy.

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