Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

By: Winston, Wayne LMaterial type: TextTextPublisher: Indianapolis, IN : John Wiley & Sons, [2014]Publisher: c2014Description: xxx, 690 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118373439 (pbk)Subject(s): Microsoft Excel (Computer file) | Marketing research -- Data processing | Electronic spreadsheetsDDC classification: 658.80072 LOC classification: HF5415.2 | .W56 2014Online resources: Companion website with downloadable Excel files used in this book.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection HF5415.2.W56 2014 (Browse shelf (Opens below)) 1 Checked out 30/09/2024 0013143044

Includes index.

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