Political marketing and communication / Philippe J. Maarek ;foreword by David L. Paletz.
Material type:
TextLanguage: English Original language: French Publication details: London : John Libbey, c1995Description: x, 246 p. : ill. ; 25 cmISBN: 0861963776Uniform titles: Communication et marketing de l'homme politique. English Subject(s): Communication in politics | Campaign management | Political campaigns | Marketing | Advertising, PoliticalDDC classification: 320 LOC classification: JF2112.A4 | M32 1995| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | JF2112.A4M32 1995 (Browse shelf (Opens below)) | Long Overdue (Lost) Checked out | 07/03/2017 | 0013005385 |
"This book is an adaptation written by the author of his book,Communication et marketing de l'homme politique." -- t.p. verso.
Includes bibliographical references (p. [231]-235) and index.
Pt. 1. The Rise of Modern Political Communication. Ch. 1. Birth andrise of political marketing in the United States -- Pt. 2. TheFoundations of Modern Political Marketing. Ch. 2. Political marketing:a global approach. Ch. 3. The means of analysis and information -- Pt.3. Political Marketing Tools. Ch. 4. The traditional tools. Ch. 5. Theaudio-visual tools. Ch. 6. Direct marketing methods -- Pt. 4. TheDistinctive Features of Election Campaigns. Ch. 7. The structure andactual organization of the campaign. Ch. 8. The particularities oflocal campaigns.
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