Includes bibliographical references and index.

1. The link between financial traits and organizational value -- 2. How financial signature affects a leader's performance -- 3. Financial signatures and the nine financial missions -- 4. The three financial styles -- 5. The financial mission's effect on an organization -- 6. Aligning financial mission with an organization -- 7. How a financial mission evolves -- 8. Assessing your financial signature -- 9. Improving performance -- 10. Street Cred : the nine market value trajectories -- 11. Financial mission and value trajectory -- 12. How financial mission drives business strategy -- 13. A team's financial mission -- 14. Uncovering a leader's financial signature -- 15. Achieving the financial target.

"Nationally acclaimed leadership expert and executive coach Ted Prince introduces the breakthrough concept of the "financial signature," a set of personal financial traits that inform every leader's decision making. Drawing upon his groundbreaking research into the behaviors of more than 130 corporate heads, as well as his two decades as a CEO and member of more than twenty corporate boards, he identifies the relationship between a leader's financial signature and his company's financial and valuation performance, products, market, strategy, and technology.Using present day leaders including Steve Jobs, Lou Gerstner, Pierre Omidyar, Sam Walton, Bill Gates, and Sandy Weill, Prince identifies different leadership styles. Case studies illustrate the key role financial signature has played in many of the business world's most sensational successes and failures." -- Book jacket.