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Introduction to advertising and promotion : an integrated marke ting communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.B387 1995 (1).

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