The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.

By: Dilenschneider, Robert LMaterial type: TextTextPublication details: New York, NY : AMACOM/American Management Association c2010Description: xiii, 239 p. ; 26 cmISBN: 9780814415252 (hc); 0814415253 (hc)Other title: Handbook of public relations | Public relationsSubject(s): Public relations -- United States | Public relationsDDC classification: 659.2 LOC classification: HD59 | .D558 2010
Contents:
Prerequisites for digital communications -- Websites -- Blogs and microblogs -- Monitoring the Internet -- Measurement-why, what, how -- Internet risks and security -- Reaching out -- Media relations -- Trade media -- Organizational communications -- Rumor management -- Crisis communications -- The broader PR spectrum -- Government relations -- Travel and tourism -- Investor relations -- The annual report -- Making it happen -- Speeches as unique signatures -- Composing presentations -- Talk-formal or familiar -- Bylined material-in all media -- Market research.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection HD59.D558 2010 (Browse shelf (Opens below)) 1 Available 0013130796

Includes bibliographical references and index.

Prerequisites for digital communications -- Websites -- Blogs and microblogs -- Monitoring the Internet -- Measurement-why, what, how -- Internet risks and security -- Reaching out -- Media relations -- Trade media -- Organizational communications -- Rumor management -- Crisis communications -- The broader PR spectrum -- Government relations -- Travel and tourism -- Investor relations -- The annual report -- Making it happen -- Speeches as unique signatures -- Composing presentations -- Talk-formal or familiar -- Bylined material-in all media -- Market research.

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