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Η δυναμική του μάρκετινγκ : 80 σχέδια δράσης και αναλύσεις για αποτελεσματικά στελέχη / Philip Kotler ; απόδοση, Άντα Αναγνωστίδου.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Μ. Γκιούρδας, 2004Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.K6312716 2004 (1). Lost (1).

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.M66 2004 (1).

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]

by Kumar, Nirmalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.K83 2004 (1).

Marketing for business growth.

by Levitt, Theodore, 1925-2006.

Edition: [2d ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, McGraw-Hill [1974]Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.L483 1974 (1).

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2004Availability: Items available for loan: University of Macedonia LibraryCall number: HF5826.5.K45 2004 (1).

Marketing : a contemporary analysis / Robert D. Buzzell ... [et al.].

by Buzzell, Robert D. (Robert Dow), 1933-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1972Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.M296 1972 (1).

Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Macmillan Pub. Co., c1990Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.E86 1990 (1).

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner.

by Kanner, Bernice.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.K36 2004 (1).

The secret sales pitch : an overview of subliminal advertising / by August Bullock.

by Bullock, August.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Jose, CA : Norwich Publishers, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5827.9.B85 2004 (1).

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

by Zollo, Peter | Zollo, Peter. Wise up to teens.

Edition: [New update]Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, Inc., c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 2004 (1).

Marketing ακούω και marketing δεν βλέπω : (αρχές marketing) / Δημήτριος Πασχαλούδης.

by Πασχαλούδης, Δημήτριος.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Β. Γκιούρδας, 2003Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.P3733 2003 (1).

Μάρκετινγκ για αρχάριους / Sarah White ; μετάφραση, Δημήτρης Χαρβάτης.

by White, Sarah (Sarah E.).

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Β. Γκιούρδας, 2000Other title: Πλήρης οδηγός του μάρκετινγκ για-- αρχάριους.Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.W54316 2000 (1).

Μάρκετινγκ τζούντο : χτίστε την επιχείρησή σας χρησιμοποιώντας μυαλό και όχι χρήματα / John Barnes & Richard Richardson ; απόδοση, Μάρα Ασπιώτη.

by Barnes, John, 1949 May 12- | Richardson, Richard, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Μ. Γκιούρδας, 2004Online access: Εξώφυλλο, οπισθόφυλλο, περίληψη, πίνακας περιεχομένων και πληροφορίες για το συγγραφέα Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.B35516 2004 (1).

Το μάρκετινγκ στην παγκόσμια αγορά & στο Internet / Richard L. Sandhusen.

by Sandhusen, Richard.

Series: Οικονομία & ΕπιχείρησηMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Κλειδάριθμος, c2003Other title: Μάρκετινγκ στην παγκόσμια αγορά και στο Internet.Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.S27216 2003 (1).

Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.

by Barwise, Patrick | Meehan, Seán.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.335.B37 2004 (1).

Η δύναμη της παραγωγικής κατανάλωσης! : πώς να πλουτίσετε αγοράζοντας εξυπνότερα, όχι φθηνότερα! / Bill Quain.

by Quain, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Θέσις, c2001Online access: Εξώφυλλο, οπισθόφυλλο και πίνακας περιεχομένων Availability: Items available for loan: University of Macedonia LibraryCall number: TX335.Q3516 2001 (1).
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Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.

by Johnson, Lisa, 1967- | Learned, Andrea.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2004Availability: Items available for loan: University of Macedonia LibraryCall number: HC79.C6J64 2004 (1).

Μάρκετινγκ λιανικού & χονδρικού εμπορίου / Νικόλαος Παπαβασιλείου, Γεώργιος Μπαλτάς.

by Παπαβασιλείου, Νικόλαος | Μπάλτας, Γεώργιος.

Edition: 1η έκδ.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Γέρακας : Rosili, c2003Other title: Μάρκετινγκ λιανικού και χονδρικού εμπορίου.Online access: Εξώφυλλο, οπισθόφυλλο, πίνακας περιεχομένων και πληροφορίες για το συγγραφέα Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.P373 2003 (3).

Μάρκετινγκ, πως να γίνετε οι κορυφαίοι / Rod Davey, Anthony Jacks ; μετάφραση Βάλια Σερδαρή ; επιμέλεια Ανδρέας Παππάς.

by Davey, Rod | Jacks, Anthony | Παππάς, Ανδρέας.

Series: Business/Management ; 13Edition: 1η έκδ.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Αθήνα : Κριτική, 2002Online access: Εξώφυλλο, οπισθόφυλλο, πίνακας περιεχομένων και πληροφορίες για το συγγραφέα Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.D38416 2002 (1).

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