Βιβλιοθήκη και Κέντρο Πληροφόρησης catalog

Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith.

by Foxall, G. R | Goldsmith, Ronald Earl.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1994Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.F678 1994 (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- | Peter, J. Paul. Consumer behavior.

Series: Irwin series in marketingEdition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.3.P468 1996 (1).

Marketing : a behavioural analysis / Peter M. Chisnall.

by Chisnall, Peter M.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill (UK), c1985Availability: No items available : Lost (1).

Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.

by Zollo, Peter.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, c1999Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 1999 (1).

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.M66 2004 (1).

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner.

by Kanner, Bernice.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.K36 2004 (1).

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

by Zollo, Peter | Zollo, Peter. Wise up to teens.

Edition: [New update]Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, Inc., c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 2004 (1).

Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.

by Brown, Mary, 1959- | Orsborn, Carol.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : American Management Association, c2006Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HC79.C6B76 2006 (1).

Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie.

by Tadajewski, Mark | Brownlie, Douglas T.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Chichester, UK : Wiley, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.C72 2008 (1).

Inside the mind of the shopper : the science of retailing / Herb Sorensen.

by Sorensen, Herb, 1944-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009Availability: Items available for loan: University of Macedonia LibraryCall number: HF5429.S5937 2009 (1).

Consumer behaviour / Hayden Noel.

by Noel, Hayden.

Series: Basics marketing ; 01.Material type: Text

Text; Format: print ; Literary form: Not fiction Publication details: Lausanne, Switzerland : AVA Academia, c2009Other title: Consumer behavior..Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.N64 2009 (1).

		Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith. by Foxall, G. R \| Goldsmith, Ronald Earl. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1994Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.F678 1994 (1). Place hold Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul \| Olson, Jerry C. (Jerry Corrie), 1944- \| Peter, J. Paul. Consumer behavior. Series: Irwin series in marketingEdition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.3.P468 1996 (1). Place hold Add to cart (remove)
		Marketing : a behavioural analysis / Peter M. Chisnall. by Chisnall, Peter M. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill (UK), c1985Availability: No items available : Lost (1). Add to cart (remove)
		Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. by Zollo, Peter. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, c1999Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 1999 (1). Place hold Add to cart (remove)
		Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by Mooij, Marieke K. de, 1943-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.M66 2004 (1). Place hold Add to cart (remove)
		Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner. by Kanner, Bernice. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.K36 2004 (1). Place hold Add to cart (remove)
		Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo. by Zollo, Peter \| Zollo, Peter. Wise up to teens. Edition: [New update]Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, Inc., c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 2004 (1). Place hold Add to cart (remove)
		Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill. by Brown, Mary, 1959- \| Orsborn, Carol. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : American Management Association, c2006Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HC79.C6B76 2006 (1). Place hold Add to cart (remove)
		Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie. by Tadajewski, Mark \| Brownlie, Douglas T. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, UK : Wiley, c2008Online access: Publisher description \| Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.C72 2008 (1). Place hold Add to cart (remove)
		Inside the mind of the shopper : the science of retailing / Herb Sorensen. by Sorensen, Herb, 1944-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009Availability: Items available for loan: University of Macedonia LibraryCall number: HF5429.S5937 2009 (1). Place hold Add to cart (remove)
		Consumer behaviour / Hayden Noel. by Noel, Hayden. Series: Basics marketing ; 01.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lausanne, Switzerland : AVA Academia, c2009Other title: Consumer behavior..Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.N64 2009 (1). Place hold Add to cart (remove)

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