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Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner.

by Kanner, Bernice.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.K36 2004 (1).

Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.

by Johnson, Lisa, 1967- | Learned, Andrea.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2004Availability: Items available for loan: University of Macedonia LibraryCall number: HC79.C6J64 2004 (1).

Marketing to the new super consumer : mom & kid / Tim Coffey, David Siegel and Greg Livingston.

by Coffey, Timothy J | Siegel, David L | Livingston, Gregory.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, NY : Paramount Market Pub., c2006Other title: Mom & kid | Mom and kid.Online access: Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.C636 2006 (1).

Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.

by Brown, Mary, 1959- | Orsborn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : American Management Association, c2006Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HC79.C6B76 2006 (1).

Inside her pretty little head : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts.

by Cunningham, Jane | Roberts, Philippa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Cyan : Marshall Cavendish Business, 2006Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.332.W66C86 2006 (1).

Too busy to shop : marketing to "multi-minding" women / Kelley Murray Skoloda ; foreword by Geraldine Laybourne.

by Skoloda, Kelley Murray, 1964-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Westport, Conn. : Praeger, 2009Online access: Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HC79.C6S57 2009 (1).

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