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Net gain : expanding markets through virtual communities / JohnHagel III, Arthur G. Armstrong.

by Hagel, John | Armstrong, Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1997Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1265.H34 1997 (1).

The cluetrain manifesto : the end of business as usual / Rick Levine ... [et al.].

by Levine, Rick.

Material type: Text Text; Format: print Publication details: Cambridge, Mass. : Perseus Books, c2001Availability: Items available for loan: University of Macedonia LibraryCall number: HF5548.32.C56 2001 (1).

How to win customers in the digital world : total action or fatal inaction / Peter Vervest and Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron, and Thomas Weesing.

by Vervest, Peter | Dunn, Al, 1945-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Berlin : Springer-Verlag, c2000Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1265.V47 2000 (1).

Do it wrong quickly : how the web changes the old marketing rules / Mike Moran.

by Moran, Mike, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : IBM Press, c2008Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1265.M6646 2008 (1).

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1265.S65 2010 (1).

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