QMR : [principle and practice / edited by Gill Ereaut, Mike Imms & Martin Callingham].
Material type:
TextPublication details: London : Sage Publications, 2002Description: 7 v. : ill. ; 25 cmISBN: 0761972722 (vols. 1-7 : pbk.)Other title: Title on slip case: Qualitative market researchSubject(s): Marketing research | Marketing research -- Methodology | Qualitative researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .Q25 2002| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 1 | 1 v.1 | Available | 0013071143 | |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 2 | 1 v.2 | Available | 0013071144 | |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 3 | 1 v.3 | Available | 0013071145 | |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 4 | 1 v.4 | Available | 0013071146 | |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 5 | 1 v.5 | Available | 0013071147 | |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 6 | 1 v.6 | Available | 0013071148 | |
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.Q25 2002 (Browse shelf (Opens below)) | 7 | 1 v.7 | Available | 0013071149 |
7 vols. in slip case.
Includes bibliographical references and indexes.
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
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